The Drake Jacket: Style, Culture, and Popularity

The term “Drake jacket” can mean different things depending on who you ask. For some, it refers to stylish outerwear associated with the rapper Drake, often seen in his music videos, public appearances, and OVO (October’s Very Own) merchandise line. For others, it could point to jackets from Drake’s, the British menswear brand known for timeless tailoring. Both have made the phrase “Drake jacket” a part of fashion conversations.
The OVO “Drake Jacket”
If you’re talking about pop culture, a Drake jacket usually means a jacket worn or designed by the Canadian rapper Drake. These jackets often appear under his OVO label, which features minimalistic streetwear aesthetics, premium fabrics, and bold branding.
Popular designs from OVO include:
- Varsity Jackets – Wool bodies, leather sleeves, embroidered “Owl” logos.
- Bomber Jackets – Sleek nylon or satin designs with understated detailing.
- Puffer Jackets – High-quality, insulated outerwear for cold weather, sometimes with large OVO graphics.
Many fans look to replicate Drake’s style because his fashion choices often blend high-end streetwear with clean, luxury touches.
The Drake’s London Jacket
Outside of music culture, Drake’s is a respected British clothing company that produces refined jackets for men—think tailored sports coats, work jackets, and field jackets. A “Drake’s jacket” in this sense is about craftsmanship:
- Natural shoulder construction for comfort.
- Premium fabrics like wool tweed, linen, and cotton canvas.
- Versatile cuts suitable for business casual or smart-casual outfits.
This style appeals more to classic menswear enthusiasts than streetwear fans.
Why “Drake Jacket” is Trending
The phrase pops up in fashion forums, streetwear communities, and style blogs for three main reasons:
- Celebrity Influence – Drake’s global fame makes anything he wears instantly desirable.
- Brand Recognition – OVO releases limited-edition jackets that sell out quickly.
- Dual Meaning – It can refer to both streetwear and high-end tailoring, which sparks conversation.
Styling a Drake Jacket

Whether you’re going for the OVO streetwear vibe or the Drake’s London classic look, the jacket can be the centerpiece of your outfit.
Streetwear Drake Jacket styling tips:
- Pair with slim-fit jeans or joggers.
- Add high-end sneakers or boots.
- Keep accessories minimal to let the jacket stand out.
Classic Drake’s Jacket styling tips:
- Wear with tailored trousers or dark denim.
- Add a button-down shirt or lightweight knit.
- Choose leather loafers or brogues for a polished finish.
Where to Buy
- OVO Drake Jackets – Official OVO website, OVO flagship stores, occasional collaborations with brands like Canada Goose.
- Drake’s London Jackets – Available on Drake’s official site, select department stores, and fine menswear retailers.
Due to limited runs, many Drake jackets end up on resale platforms like Grailed, eBay, and StockX.
FAQs About Drake Jackets
Q1: What exactly is a “Drake jacket”?
A1: It can mean two things: (1) a jacket worn by or designed for rapper Drake, often under his OVO label, or (2) a jacket from Drake’s London, a classic menswear brand.
Q2: How much does a Drake jacket cost?
A2:
- OVO jackets usually range from $200 to $800 USD, depending on style and materials.
- Drake’s London jackets range from $400 to $1,200 USD, reflecting craftsmanship and premium fabrics.
Q3: Are OVO Drake jackets limited edition?
A3: Many are. OVO often releases seasonal collections in small batches, meaning some designs sell out within hours.
Q4: Can I buy a Drake jacket in stores?
A4: Yes—OVO has physical stores in cities like Toronto, New York, London, and Los Angeles. Drake’s London jackets are sold in their London shop and select luxury menswear retailers.
Q5: How do I know if a Drake jacket is authentic?
A5: Look for quality construction, proper labeling, and buy only from official retailers or trusted resellers. OVO jackets should have branded tags, high-quality stitching, and official packaging.
Q6: What’s the difference between OVO jackets and Drake’s London jackets?
A6: OVO focuses on contemporary streetwear with a luxury edge; Drake’s London emphasizes classic tailoring and timeless menswear.
Q7: Is a Drake jacket a good investment?
A7: For OVO fans, certain limited pieces hold resale value. For Drake’s London, the jackets can last for years, making them a wardrobe investment.
Final Thoughts
The term “Drake jacket” bridges two worlds—celebrity streetwear and refined British tailoring. Whether you’re after the bold, owl-branded OVO varsity or a hand-finished Drake’s London work jacket, both offer a sense of style and identity.
In fashion, meaning often depends on context, and “Drake jacket” is a perfect example. It’s not just about the garment—it’s about the culture, craftsmanship, and connection behind it.